Adapt or die

Posted On: Sep 14, 2015

So as you are all no doubt aware, Apple held an event last week and there were some pretty big announcements. A new Apple TV, of course a new iPhone and somewhat surprisingly, a new iPad model - the iPad Pro.

Alongside the the new 13" (well, 12.9") iPad was the Apple Pencil, a stylus designed to be used as a writing implement, paintbrush and precision tool. Post event, there has been a fair amount of criticism of Apple aimed at the Apple Pencil due to he fact that when the original iPad was launched, Steve Jobs said "If you see a stylus or a task manager, 'they blew it'".

So now some in the industry are accusing Apple of going back on the beliefs that Steve Jobs held when they entered the tablet market, introducing a product that seems to be saying "Hey, we were wrong" and further adding to the feeling that as a company, Apple are losing their innovative edge.

To me it seems that this criticism is pretty unfair. Not just because, yes, I'm a huge Apple fan, but because what many see as backtracking, I see as a company adapting to the needs of their customers. 5 years ago no one could have had a clear vision of how the iPad would integrate into their lives, what functions and tasks it would be able to perform and which industries would find it to be a valuable tool.

Now it's clear how versatile it is, as a design tool, musical instrument, health device or one of the plethora of other uses the iPad is utilised as. Seeing artists and designers bring their works to life on a tablet, surely it would be crazy to assume that all this could be achieved to such a high level with just their 5/10 digits.

Looking at the spec of the latest iPad also indicates that this is a massive leap in its capabilities, I mean running AutoCAD on a tablet? This is something that most desktop PCs struggle with.

I guess my point is that yes, Apple have clearly revised a standpoint they were at when the original iPad launched, but can we really, honestly and practically hold any company to account for changing their approach to adapt to an obvious need of one of their products? And what would have happened if the iPad Pro had launched without the Apple Pencil? I'm gonna say, heavy criticism of the lack of stylus or pen...

The tech industry can be a fickle beast and in reality, tech companies are stuck in a "damned if you do, damned if you don't cycle". I like to think of myself as a realist and for me the Apple Pencil and the iPad Pro are pretty exciting pieces of tech and I'm looking forward to giving them a spin.

  • apple
  • ipad
  • tech
  • pencil
  • design
  • UX